Online Targeting by Social Graphs
As one of the first companies Media6° (pronounce Media 6 Degrees) offers online advertising using targeting based on social graphs, a trend which is supported by new technologies like social media...
View ArticleTwitter Study with Social Graphs
The Hewlett-Packard Laboratories in cooperation with the Cornell University have made a study on the relationships of Twitter users. There have been analysed data sets of 309740 Twitter users. The...
View ArticleInterenet Advertising Network with Advanced Targeting and Marketing Automation
Rocket Fuel is a newly launched and innovative internet advertising network. The service combines common and up to date aka innovative ad targeting technologies. In particular contextual advertising...
View ArticleBusiness Networking using Social Graphs
7 Degrees develops applications based on the graph theory, which here is used to illustrate the network connections in the business environment. These network connections are represented by social...
View ArticleDifferentiation of Social Media Marketing
Social media marketing is still a young instrument of the social media marketing mix and in development equal to the social networks. By this new marketing instruments evolve and already existing...
View ArticleComprehensive Twitter Research and Marketing Suite
Research.ly is offering a suite Twitter research tools. The online application is provided by PeopleBrowsr, a company involved in the social web since the beginning of the social media movement....
View ArticleTime and Space as Parameters of Social Media Analysis
The most interesting question of the next functions of social media analysis applications is discussed or better answered by a ReadWriteWeb article. Up to now the most important parameters surveyed are...
View ArticleThe Social Graph as a Shopping Trend
The own social graph to social media users is of increasing importance to get shopping related information about products and services. This is the result of an up to date study regarding social media...
View ArticleData about Effectiveness of Targeting based on Social Graphs
This study is called the most comprehensive study about targeting based on social graphs and interests by MediaPost News. It has been conducted by 33across, a social media advertising solution...
View ArticleDynamic Interest based Targeting in Realtime
RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case...
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